Successful marketing campaigns are built on clean, accurate data. Its what you need if you want to reach the right people with the right messages – and avoid the waste and brand damage that results from sending unnecessary and unwanted marketing.
Put simply, if you don’t look after your data, you can’t look after your customers. Data decay is inevitable. Life is never static – every day people die, move house, change their phone numbers or add their details to the Do Not Call Register (DNCR). Inaccurate customer data carries real risks; duplication of marketing spend, waste of resources, lost opportunities and reduced impact of communications.
Once you make data integrity a priority, you can really get to know your customers and you have the best possible foundation for profitable marketing activity.
Our data cleansing software combines superior data matching with rapid processing to deliver a suite of flexible services:
Standardise, Update & Dedupe
Before you do anything else, this is where you should start. A general data cleansing process includes address format standardisation against Australia Post’s Postal Address File (PAF), update of key contact address information to ensure accurate matching and application of the correct de-duplication level (individual, household or address).
To keep your database in tip-top condition it’s important to regularly screen your data to remove or flag unresponsive records. Conexum has developed and maintains a suite of data suppression file products, which enables you to flag deceased and gone-away records, relocate lapsed customers as well as screening against the ADMA Do Not Mail and the ACMA Do Not Call Register (DNCR) preference services.
To help with retention and reduce churn, once a customer is identified as a gone-away we can help you relocate them to their new address by applying products such as the New Address Enhancement (NAE) file and the NCOA.
For more information about our Data Cleansing Services please contact Glenn Harrison on 1300 873 849 or click here to download the Product Fact Sheet.