Data Rental Products

Put data and insight back at the heart of your marketing

Knowing who to target, when, via what channel and with what offer are the essential insights required to deliver effective customer marketing communications. Conexum can provide you with the data and marketing intelligence to help you make informed decisions at every stage of the customer lifecycle. Whether you are looking to enhance the view of your existing customers to keep and grow them into more profitable relationships, or widen and improve your prospect pool then Conexum can help.

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The Insight Data Co-operative has helped its charity members add millions of dollars to their fundraising income.

Since its launch in 2008, the Insight Data Co-operative is now Australasia’s largest charity donor data co-operative.

Charity members share recent transactional information about their donors in exchange for accessing names that have similar giving behaviour.

Insight is a data co-operative of active donors, people who respond to appeals and who give to multiple charities. Where better than here to look for support for your cause.

Why should your charity join the Insight Data Co-operative?

  • Access to Australasia’s largest charity donor data co-op
  • Unique insight into donor behaviour
  • Improved targeting and higher response rates
  • Reduced costs – about half the cost of a cold list
  • Reactivate lapsed donors, and
  • Upgrade donors who can give more

Please contact the Business Development Team on +61 2 9340 7019, to learn more about our data solutions for charities, or click here to download the Insight Data Co-operative for Charities Product Fact Sheet

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The Insight Data Co-operative helps Multichannel Retailers increase the reach and marketing effectiveness of their customer data.

Since its launch in 2008, the Insight Data Co-operative is now Australasia’s largest single source of consumer transactional data used by Multichannel Retailers to acquire, grow and maintain profitable relationships with their customers.

Members of the Insight Data Co-operative contribute transactional data about their consumers in exchange for accessing consumer names that have similar transactional purchasing behaviour.

Why should you join the Insight Data Co-operative?

  • Allows access to a more complete universe of multi-buyer names
  • Helps to eliminate duplicates and ‘low potential’ names
  • Provides greater insight into recency of purchases across multiple organisations and channels
  • Provides access to transactional data so you can target purchasers who are likely to purchase again
  • Results in better predictive modelling

The Insight Data Co-operative Database includes:

  • Over 120 data contributing members
  • Over 2.8 million multi-transactor names
  • Over $1.8 billion in total transactional spend

Custom bespoke modeling and data solutions help Multichannel Retailers meet campaign objectives:

  • Customer Acquisition
  • Customer Retention
  • Campaign Optimisation

Please contact the Business Development Team on +61 2 9340 7019, to learn more about our data solutions for Multichannel Retailers, or click here to download the Insight Data Co-operative Product Fact Sheet.

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Reach the Right Subscribers for Your Publications

The Insight Data Co-operative database includes more than 500K subscriber names and represents over $1.8 Billion in total transactional spend across a variety of industry vertical market sectors.

We work with publishers to help them successfully reach the right prospects to grow their business. We’d like to show you how we can help you build your subscriber base.

The Insight Data Co-operative database allows you to:

  • Acquire new subscriber
  • Maximise purchases from existing subscribers
  • Reactivate lapsed subscribers

Please contact the Business Development Team on +61 2 9340 7019, to learn more about our data solutions for Publishers, or click here to download the Insight Data Co-operative Product Fact Sheet.

Transcape Data Pool – Australasia’s largest and most responsive transactional prospect pool

Transcape is Australasia’s largest most responsive transactional prospect pool holding the purchasing history on over 1.6 million households.

Built using the combined transactional information from ten of Australasia’s most successful direct response organisation’s, Transcape is unparalleled for its depth and quality of selection and segmentation.

The current file has targeting details for approximately:

  • Australia: 1.3MM households
  • New Zealand: 300K households
  • Approx. 1MM phone numbers* (*DNCR exempt)

If you know your target audience well, you can take advantage of over 100 transactional, demographic and geo-demographic variables we offer to segment by

Or if you would like a little more insight into your customers are and how they behave we offer free regression profiling to highlighted the most responsive ‘look-a-like’ names available within the Transcape file.

File Updates

Hotline (file is refreshed every 3-months)

Transcape is continually updated and every record is guaranteed to be refreshed within any 3-month period.

“The best time to promote and sell something to a customer or prospect is in direct response to a communicated requirement or straight on the back of their last purchase.”

Savvy marketers have been relying on Transacpe to delivery industry leading response rates for the last 6 years, and with consistent results the vast majority of our clients are continual users.

All Transcape names and postal address records are appropriately permissioned, PAF validated and screened against the ADMA & NZMA MPS files.

Please contact the Business Development Team on +61 2 9340 7019, to learn more about the Transcape Data Pool, or click here to download the Product Fact Sheet.

Home Mover Data – a comprehensive database of Pre Mover home owners and renters

Where Your New Customers Live

Home Mover Data from Conexum is a comprehensive database of movers, both owners and renters that can be used to capitalise upon a range of increased purchasing decisions made before and after a move.

Whilst seasonal variations exist in moving home approximately 3.5 million Australians change address each year – 17% of households.

Home Mover Data is real ‘event’ based information that can be used for targeted new customer acquisition, cross-selling, up-selling and reducing churn.

Relocation: A Marketing Opportunity

Movers make a significant number of purchase decisions very quickly, home owners will spend an average of almost $30,000 within 90 days of moving, with renters spending nearly $12,000.

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Purchasing decisions include furniture, appliances, home decoration, flooring, bedding, plus telephone and computer equipment, home security and entertainment, lawn care, tools and hardware, and even motor vehicles.

Movers make their most important purchasing decisions before they move

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Why We Move

Moving is often tied to a trigger event: marriage, a new baby, a new job, even divorce. The traditional trend has been a move “up”, with an average 10% increase in rent or mortgage.

Data Licensing Opportunities

Rental Listings 50,000 monthly
Properties for sale 35,000 monthly

For more information about Home Mover Data, please contact Debbie Mutton on 0407 539 187 or email: Debbie@conexum.com.au