The creation of a well-structured marketing programme with focused business objectives will allow both the opportunities and threats associated with the move to be capitalised upon. The diagram below shows how this may look for a multi-product financial services organisation developing a strategy for retention, acquisition and cross-sell of new and related products to existing and potential customers. By considering the value of existing customers different prioritisation and channel strategies could be created to suit. A similar approach could be taken with other market sectors such as telcoms, retail, insurance or utilities.
Don’t let home movers be overlooked as a marketing opportunity. Include these life event triggers into your customer retention, external acquisition, cross-sell and up-sell activities and enjoy the positive outcomes.
For more information about Home Mover Data please contact Debbie Mutton on 0407 539 187 or