Data Insights

Our insights allow you to step into your customers’ lives and our strategies provide you with the foundation for profitable marketing activity.

Using your data intelligently to get results

Processing and cleaning your data is the first step to building successful campaigns. Such maintenance provides you with the accurate records you need for sufficient data analysis to get the best results and tap into additional profit. That means asking the right questions about who your customers are, where they live and the factors that influence their buying behaviour.

Bringing extra intelligence to your data analysis

Conexum’s analytics and modelling capabilities offer you a deeper understanding of your customers for more effective retention and acquisition strategies. When you know the identity of your highest value customers, you will know how to target others like them. Through analytics and modelling we can provide you with the in-depth analysis of your customer profile you require.

Conexum’s analytics services include:

  • Data Audit – Exploration – Understand the value of your current data to maximise your marketing operations.
  • Customer Lifetime Value and Recency Frequency Value (RFV/ RFM) Models – Understand customer value to re-activate and grow customer relationships
  • Profiling and Segmentation – Analyse your customer and prospect pools to identify specific groups and characteristics.
  • Campaign Evaluation – Improve your marketing insight and planning for optimum campaign response.

Get started with Data Analysis:

We’re ready to get your data working harder for you. For more information about our data insights and analytics, please call the Business Development Team on +61 2 9340 7019, or click here to download the Product Fact Sheet.

We can help you develop a data strategy to improve acquisition, retention and reactivation, driving lower costs and higher returns on your marketing investment.

We work with you to manage your campaigns so that every time you communicate with a prospect or customer, it is always welcome and relevant.

From initial data auditing and analytics through to assistance in sourcing the right data to deliver the best possible results and return on investment for your campaigns.

We help you to build a communications plan, which produces lasting profitable customer relationships that will help your organisation to grow. We will use our knowledge to look at what your organisation wants to achieve and work towards helping you realise these objectives, utilising one of your organisation’s greatest assets – your customer data!

If you’re preparing data for a campaign, we can help you achieve the best possible outcome by fine-tuning your data. We may be a slightly biased, but if the data quality is not up to scratch then your beautiful creative and enticing offer simply won’t get the responses and the campaign will ultimately fall short of its conversion metrics.

Our team of Campaign Managers has the skills, expertise along with an armory of data hygiene tools that have been developed by our in-house team of experts, to identify movers, suppress gone-aways and deceased contacts, to ensure your data is fresh, clean and relevant.

The benefits of using effective cleansing and suppressions include:

  • Reduced cost of mailing and managing returned mail
  • Improved response rates and performance
  • Protection of brand and reputation