Time for Australian charities to clean up their mailing files
Is your fundraising team generating some of the unwanted 9.5 million pieces of promotional direct mail addressed to the deceased […]
The free Australian service to help grieving families
Sydney woman Kay found it very distressing after real estate companies persisted in sending mail addressed to her late uncle […]
Dealing with the menace of dirty data
Charities can save themselves a lot of money and improve their marketing by making sure their data is up-to-date and […]
Home is where the heart is
Data quality issues may be as old as the hills, but some organisations still haven’t grasped the issue. Research shows […]
Avoid a $2.85 million mistake
Trying to get in touch with deceased Australians costs charities both financially and through loss of reputation. That’s where The […]
Stop Dead Letters
‘Stop dead letters’ is the clear shout out from The Australian Bereavement Register (TABR) in the lead up to Christmas. […]
Australian direct mailers spend $17 million on advertising to the deceased
Glenn Harrison discusses the issues around ‘dead letter’ campaigns.
Is your marketing team generating some of the unwanted 9.5 million pieces […]
Charities Worst Dead Letter Mail Offenders
Grieving Australians received more than 9.5 million pieces of unwanted mail addressed to their recently deceased loved ones, at an […]
Call for Marketers to stop unwanted direct mail to the dead
GRIEVING Australians receive a staggering 9.5 million pieces of unwanted direct mail addressed to their recently deceased loved ones. And on […]
Data Cleansing for Charities
How clean is your database?
It’s an important question that too few take seriously. A customer or donor database that […]
Return to Sender – its Tax time again, time to dig out that old classic from the King of Rock n Roll himself!
A walk through any charity’s administration department in the weeks following their pre tax appeal mailing, and you’re bound to […]
Taking a Proactive Approach to Mailing Lists & Deceased Suppression
Any organisation which directly promotes its products or services to its customers or prospects using a rented mailing list will […]
Record number of phone registrations received for The Australian Bereavement Register
In June, staff members at our call centre were kept very busy. They were attending to bereaved family members wanting […]
How using data suppression file products improve your reputation and revenue
Some 20 years ago, Rob Edwards (CEO of ADMA at the time) was featured in Australian Database Marketing Magazine. In […]
How to counter the postal increases
On 31st March 2014 Australia Post increased the basic postage rate (BPR) from 60 cents to 70 cents.
To counter the […]
Top 10 tips for data cleansing success & improved data accuracy
In today’s economic climate and with marketing budgets constantly being squeezed, it is vital that communications work as efficiently as […]
Significant increase in The Australian Bereavement Register suppression file – registrations now over 400K
Since its launch in 2012 The Australian Bereavement Register (TABR) suppression file has been one of the most welcomed initiatives […]
The Guide to Suppression
Suppression is a process vital to reducing the volume of unwanted direct mail.
Recent statistics, provided by Australia Post, indicate […]
Pre Christmas Charity Appeal offers still being mailed to deceased
Over 1.7 million mail pieces sent through the post in the lead-up to Christmas will be mailed to dead people. […]
Data cleansing, how clean is your data?
Successful marketing campaigns are built on clean, accurate data. It’s what you need if you want to reach the right […]