According to recent research, when a charity joins Conexum’s Insight data co-operative they can expect to realise some attractive gains; average donation value increasing by 29%, frequency of donation rising by 5% and donors lifetime value improving by over 17%.
The results of the research contradicts the belief that donors will be negatively affected if a charity joins a data co-op and supports the benefits of active participation.
Conexum operates the largest and most established transactional data co-operative in Australasia, boasting 95 charity members contributing over 2.4M supporter records with a combined donation value in excess of $1.1 billion.
Since 2008 Conexum has helped its charity members to raise millions of dollars through the innovative use of known donor transaction information and has demonstrated that the most effective targets for new or repeat donations are those that have previously made multiple donations to multiple charities.
What does the research show?
It shows that donors do not drop one cause to support another, rather they adopt multiple causes.
Benefits of joining the Insight Data Co-operative
Free to join, participation offers a wide range of benefits including:
- Access to powerful and unique data
- Targeted and effective new donor acquisition
- New insight into your existing donors
- Maximising the value of your housefile including: Re-activation. Conversion of enquirers into donors. Retention.
What our members are saying?
“Conexum are a key partner in our donor recruitment program.Their data has delivered response rates as high as 8% and made recruiting new supporters profitable”
Fundraising Manager, Guide Dogs NSW/ACT
““Lort Smith Animal Hospital have been using data co-operatives for the past couple of years and introduced Conexum to our mix in a recent acquisition campaign. The direct mail pack was designed to recruit monthly givers and one-off donors. The prospect names selected from Conexum’s co-op performed extremely well; cash response reached 3% and regular giving response rate achieved 0.68%. These results were very encouraging and Lort Smith are now rolling out with Conexum in its upcoming campaigns””
Direct Marketing Consultant to Lort Smith Animal Hospital
Find out more information including how you can join the Insight Data Co-operative by calling Debbie Mutton today on 0407 539 187 or email me using the form provided.
