Transactional data variables now available on over 40% of households in New Zealand

The latest product update and new release of the Insight Data Co-operative reveals transactional data variables are now available on approximately 40% of households in New Zealand.

This is great news for fundraisers and direct marketing practitioner’s a-like, as the breadth and depth of data now available on the file can help assist our NZ members to target and recruit profitable new donors via direct mail at a national or regional level.

Insight Data Co-op file volumes by NZ Region

NZ Island NZ Region Household Volume
North Island Northland Region 25,540
North Island Auckland Region 170,950
North Island Bay of Plenty Region 41,874
North Island Waikato Region 59,289
North Island Gisborne Region 6,903
North Island Hawkes Bay Region 24,380
North Island Manawatu-Wanganui Region 39,974
North Island Taranaki Region 20,891
North Island Wellington Region 68,456
South Island Tasman Region 5,306
South Island Nelson Region 11,515
South Island Marlborough Region 9,005
South Island Canterbury Region 88,547
South Island West Coast Region 6,096
South Island Otago Region 35,291
South Island Southland Region 19,076
Total Household Volume 633,093
Note: Data file counts current as of November 2015

If you’re interested to learn more about the Insight Data Co-operative, please contact our Sales Team Tel: +61 2 9340 7019 or email us using our form in the menu bar.

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By | 2017-03-02T13:52:11+00:00 24 Nov, 2015|