Time for Australian charities to clean up their mailing files
Is your fundraising team generating some of the unwanted 9.5 million pieces of promotional direct mail addressed to the deceased […]
The free Australian service to help grieving families
Sydney woman Kay found it very distressing after real estate companies persisted in sending mail addressed to her late uncle […]
Dealing with the menace of dirty data
Charities can save themselves a lot of money and improve their marketing by making sure their data is up-to-date and […]
Avoid a $2.85 million mistake
Trying to get in touch with deceased Australians costs charities both financially and through loss of reputation. That’s where The […]
Stop Dead Letters
‘Stop dead letters’ is the clear shout out from The Australian Bereavement Register (TABR) in the lead up to Christmas. […]
Australian direct mailers spend $17 million on advertising to the deceased
Glenn Harrison discusses the issues around ‘dead letter’ campaigns.
Is your marketing team generating some of the unwanted 9.5 million pieces […]
Charities Worst Dead Letter Mail Offenders
Grieving Australians received more than 9.5 million pieces of unwanted mail addressed to their recently deceased loved ones, at an […]
Call for Marketers to stop unwanted direct mail to the dead
GRIEVING Australians receive a staggering 9.5 million pieces of unwanted direct mail addressed to their recently deceased loved ones. And on […]
Return to Sender – its Tax time again, time to dig out that old classic from the King of Rock n Roll himself!
A walk through any charity’s administration department in the weeks following their pre tax appeal mailing, and you’re bound to […]
Taking a Proactive Approach to Mailing Lists & Deceased Suppression
Any organisation which directly promotes its products or services to its customers or prospects using a rented mailing list will […]
Record number of phone registrations received for The Australian Bereavement Register
In June, staff members at our call centre were kept very busy. They were attending to bereaved family members wanting […]
The Guide to Suppression
Suppression is a process vital to reducing the volume of unwanted direct mail.
Recent statistics, provided by Australia Post, indicate […]