Launch of the new Donator data segmentation tool ups the ante
A next generation source of donors has now hit the market.
Donator is a new targeting and data segmentation tool […]
More Bang for Your Buck
The merge/ purge process is one of the most important data processing functions a direct marketing organisation undertakes. It’s obvious […]
Australian direct mailers spend $17 million on advertising to the deceased
Glenn Harrison discusses the issues around ‘dead letter’ campaigns.
Is your marketing team generating some of the unwanted 9.5 million pieces […]
Retention for glamorous Gatherers
Rick Fitzgerald takes a look at donor retention. It’s not as sassy or sexy as its cousin, donor acquisition, but […]
Australian Privacy Laws Update – a year in review
On 12 March 2014, changes to the Privacy Act 1988 (Privacy Act) commenced, this marked the most significant change to […]
Macquarie Private Wealth in dock for mailing blunder
Bosses at Macquarie Private Wealth have been left red-faced after sending direct mail to a man who died six years […]
Congratulations To All Of The Winners Of The 2014 New Zealand Fundraising Excellence Awards
Conexum Direct Donor Acquisition Award MERIT – The Life Flight Trust for the 2013 Door-to-Door Campaign
Rick Fitzgerald, Client Services Director […]
FINZ Conference, 9 – 11 April 2014, Auckland
The FINZ Conference 2014 will be taken place from April 9 – 11 in Auckland and Conexum will be exhibiting […]
Australian Privacy Law reform
Significant amendments to the Privacy Act 1988 to strengthen privacy protection were passed by Parliament on 29 November 2012 and […]
Conexum Sponsor the official Welcome Reception at the FIA Conference in Melbourne
FIA Conference 2014 is fast approaching and Conexum are proud to be the exclusive sponsor of the best networking […]
Sharing Donors to Create New Ones
At an industry level, the cross pollination of donor information amongst not-for-profits leads to a much better understanding of donor […]