How clean is your database?
It’s an important question that too few take seriously. A customer or donor database that is not frequently cleansed could be costing your business or charity thousands of dollars.
If you’re spending money on direct marketing, you need to make sure your message reaches its mark. Addressed mail sent to the deceased or someone no longer at the address, wastes money and damages your reputation.
Conexum Data Management Services can get your database squeaky clean. Cleansing your data through The Australian Bereavement Register cost-effectively removes the deceased from your mailing list.
Charities that do not cleanse the data they hold put themselves in a most unfavourable light. They cause distress to the bereaved and appear wasteful of precious donor resources.
A professional data suppression service, like The Australian Bereavement Register, makes clean data a simple exercise. For a minimal cost, charities and direct marketers can send their mail with the confidence it will reach its target.