Saving dollars and improving return on investment (ROI)
When TABR and GLA filter data, 1-1.5 per cent of records are found to comprise deceased persons. Furthermore, 7-9 per cent comprise relocated persons. Overall, these figures mean that 8-11.5 per cent of names on the majority of mailing lists are unusable.
For businesses looking to save marketing dollars, a simple ROI calculation is all that’s needed to justify the cost of suppression file screening prior to a campaign.
Other benefits to using a bereavement and/or relocation register
Saving money and improving ROI are not the only two benefits of using file suppression products. Implementing a screening process limits potential damage to brand image caused by irresponsible data practices.
Additionally, from an industry standpoint, ensuring the accuracy of lists enhances the credibility of the direct mail industry. The use of suppression lists also ensures businesses comply with the Australian Privacy Act and helps to stop identity fraud.
The TABR goes through a unique validation process based on fact, not assumption, so businesses can rest assured data is as reliable as possible. Most records are captured within 14 days following a death. Information is updated daily and released monthly.
For more information, call us today on 02 9340 7019 or view our TABR fact sheet on the Conexum website.