The newly released update has resulted in the largest ever Transcape Data Pool. It contains the highest ever volume of customer transactions. Ensuring it remains the number one consumer data product for both list rental and new customer acquisition purposes across Australasia.
The newly updated Transcape Data Pool, containing the latest transactional information from the 10 contributors, now comprises over 1.54m household records across AU & NZ. An increase of 18% on the previous build.
Almost 3m transactions are held in the current file, with a total spend in excess of AUD$300m.
33% of records have a transaction date within the past 3-months. 53% of the database has a mid to high affluence rating.
These fantastic statistics highlight the facts around how Transcape retains its place as the market leading consumer data pool in Australasia.